Am I Job Marketable With A College Business Education?

“Remember, it isn't the dreamers who have good lives- it's the doers. Remember also what I call the three P's of success: passion, planning, and perseverance.” ~Homer Hickam

“Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.” ~John Maxwell

“Have a dream. Have a passion. Know that there's no such thing as an overnight success.” ~Christiane Amanpour

“No one succeeds without effort… Those who succeed owe their success to perseverance.” ~Ramana Maharshi

“Success in life is founded upon attention to the small things rather than to the large things; to the everyday things nearest to us rather than to the things that are remote and uncommon.” ~Booker T. Washington

At least every two weeks, I am asked by Juniors (grade 11s) and graduating Seniors (grade 12s), "Mr. Armstrong, can you help me? My friends tell me that business degrees are a waste of time and don't prepare college students for the job market or specific careers."

I shake my head in disbelief. I then ask the individuals, "What knowledge or skills do you have presently that prepare you for the job market or a specific career?"

The vast majority, 98% or more, of the students answer, "I have no knowledge or skills for the job market."

Using bullet points, categorized by each business major, here is a short list of possible marketable careers that college students have built job marketable knowledge and skills:


  • Certified Public Accountant (CPA)
  • Auditor
  • Tax Advisor
  • Forensic Accountant
  • Management Accountant
  • Financial Analyst
  • Budget Analyst
  • Accounts Payable/Receivable Manager
  • Corporate Controller
  • Internal Auditor

Entrepreneurship & Innovation:

  • Startup Founder
  • Business Consultant
  • Product Manager
  • Venture Capital Analyst
  • Innovation Manager
  • Business Development Manager
  • Growth Hacker
  • Social Entrepreneur
  • Corporate Strategy Analyst
  • Small Business Owner


  • Investment Banker
  • Financial Planner
  • Hedge Fund Manager
  • Insurance Underwriter
  • Private Equity Analyst
  • Financial Examiner
  • Treasury Analyst
  • Risk Manager
  • Credit Analyst
  • Portfolio Manager

Hospitality Management:

  • Hotel Manager
  • Restaurant Manager
  • Event Planner
  • Travel Agent
  • Food and Beverage Manager
  • Resort Manager
  • Guest Relations Manager
  • Cruise Director
  • Casino Manager
  • Conference Center Manager

Human Resource Management:

  • HR Generalist
  • Talent Acquisition Specialist
  • Training and Development Manager
  • Compensation and Benefits Manager
  • Employee Relations Manager
  • HR Consultant
  • Diversity and Inclusion Manager
  • Labor Relations Specialist
  • HR Information Systems Manager
  • Organizational Development Specialist


  • General Manager
  • Operations Manager
  • Project Manager
  • Management Analyst
  • Executive Director
  • Business Analyst
  • Quality Control Manager
  • Plant Manager
  • Chief Executive Officer
  • Compliance Officer


  • Marketing Manager
  • Brand Manager
  • Social Media Manager
  • Market Research Analyst
  • Public Relations Specialist
  • Digital Marketing Specialist
  • SEO Specialist
  • Content Marketing Manager
  • Advertising Manager
  • Product Marketing Manager

Supply Chain Management:

  • Supply Chain Analyst
  • Logistics Manager
  • Procurement Manager
  • Warehouse Manager
  • Operations Manager
  • Distribution Center Manager
  • Inventory Control Manager
  • Supply Chain Consultant
  • Supply Planner
  • Purchasing Manager

These career paths reflect various marketable job/career opportunities available to college graduates in each field.

With more excellent knowledge, skillsets, and experience, comes greater responsibilities and more opportunities for career advancement. 

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