The Simplicity of "It Is What It Is"

A somewhat common idiom or colloquial phrase of cannot be changed.

Even though this idiom was used in a few Seinfeld episodes, this English phrase dates all the way back to 1949 in a Nebraska journal. However, the same term was used in another language and culture in 13th century Persia, the Islamic scholar and theologian Rumi titled one of his books this phrase.

In today's business situations, we use this term in various ways.

  • Our budget is limited; it is what it is. Let's work within these financial limitations.
  • The product malfunctioned; it is what it is. Now, let's make adjustments and correct it.
  • The rules have flipped; it is what it is. Let's comply and adapt for success.
  • Customers have voiced their concerns; it is what it is. Let's improve customer service or the product.
  • Due to unexpected market fluctuation, the project timeline is extended; it is what it is.
  • We can't control the job market; it is what it is.
  • People move on; it is what it is. Let's focus on adapting for a successful year.
  • Supply chain delay issues are beyond our control; it is what it is.

This simple colloquial phrase can foster a problem-solving mindset, finding pragmatic solutions given constraints within a business setting.

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